Journal of the National Research University Higher School of Economics

The introduction of a culture of environmental responsibility is becoming not just a branding tool, but also an important factor in business development. This article explores the possibility of increasing the environmental performance of companies through green methods of personnel management using the example of Iranian car manufacturers. The study combines survey and correlation-analytical methods. The study reveals that the improvement of green methods of human resource management, covering such aspects as recruitment, training, and performance management, has a positive and significant impact upon the environmental performance of companies. The effectiveness of these activities increases with the use of new technologies such as learning management systems (LMS), cloud computing, and artificial intelligence. The application of green methods in personnel management stimulates the implementation of a corporate strategy of sustainable development and opens new career opportunities for employees. The benefits for the companies lie in the improvement of corporate image, the growing demand for their products, the improvement of production safety, and, consequently, that of the internal organizational climate.