Abstract
Computer game production has long transcended the entertainment industry to become a complex, high-tech, innovative, highly profitable field with transformative potential for other sectors. It synthesizes technical and humanities disciplines such as artificial intelligence (AI), virtual reality, behavioral psychology, cognitive science, design, agent-based modeling, scenario planning, Foresight, complex systems science, and others.
The paper explores the prospects of expanding this interdisciplinary field through the application of more sophisticated technologies, including AI algorithms. Foresight methodology was used, including such tools as horizon scanning, analysis of scientific, technological, political, economic and value factors, assessment of effects and uncertainty, as well as expert surveys. The collected data set formed the basis for four scenarios for the industry in Malaysia over the next ten years. This study contributes to informing policy rationale for the use of AI for game development for various purposes, including strategic planning practices.
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