Стратегия обратного цикла и циклические бизнес-модели: частный пример интеграции
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Ключевые слова

инновационное развитие
бизнес-модели
стратегия обратного цикла
шаблон бизнес-модели
производство сахарного тростника
экономика замкнутого цикла

Как цитировать

ФудхлаА. Ф., ВирджориджоБ., & СинггихМ. Л. (2024). Стратегия обратного цикла и циклические бизнес-модели: частный пример интеграции. Форсайт, 18(3), 84-103. https://doi.org/10.17323/2500-2597.2024.3.84.103

Аннотация

Исследование описывает интеграцию структурированной стратегии обратного цикла (СОЦ) в бизнес-модель замкнутого цикла (БМЗЦ) на примере производства сахарного тростника в регионе Восточная Ява (Индонезия). При помощи метода шаблона бизнес-модели (Business Model Canvas) авторы визуализируют и анализируют бизнес-процессы, оценивают эффект внедрения 10 принципов СОЦ (10R) и их взаимодействие. К числу принципов 10R, разработанных для перехода от линейной экономики к циклической, относятся: отказ (Refuse), переосмысление (Rethink), сокращение (Reduce), вторичное использование (Reuse), ремонт (Repair), восстановление (Refurbish), модернизация (Remanufacture), переназначение (Repurpose), переработка (Recycle) и извлечение (Recover). Исследование показывает, что интеграция всех принципов СОЦ повышает цикличность бизнес-модели и способствует достижению целей устойчивого развития. В отличие от существующих исследований, сосредоточенных лишь на нескольких принципах из десяти, в работе продемонстрированы преимущества целостного (холистического) подхода с позиций эффективности бизнес-процессов и решения экологических проблем. Предложенная модель способствует распространению устойчивых форм ведения бизнеса в рамках экономики замкнутого цикла.

https://doi.org/10.17323/2500-2597.2024.3.84.103
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