Journal of the National Research University Higher School of Economics

Universities play a crucial role in training and educating future businesspeople to comprehend sustainable thinking holistically. This demonstrates the importance of preparing the next businesspeople about students’ factual knowledge, practical skills, and responsibility towards sustainability. The aim of this research is to identify economic students, think about corporate strategy planning towards sustainability, and understand and reconcile the different sustainability perspectives. This study examined 534 economic students’ ideas in Can Tho City, Vietnam, and 102 scholars, opinions (international and local scholars and transporter/logistics) toward sustainable business practices. It was revealed that students in general are highly aware of the principles of sustainable development, ready to implement them in practice during business planning, and some aspects are even more important than experts. With the help of matrices of factor analysis four alternative realistic patterns of corporate strategies for sustainable development, with appropriate recommendations for their implementation were compiled. They can serve as a basis for decision-making by current and future entrepreneurs in the formation of their own business plans.