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Journal of the National Research University Higher School of Economics

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E-ISSN 2500-2597

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Mikhail Salazkin1
  • 1 National Research University Higher School of Economics, 20 Myasnitskaya Str., Moscow, 101000, Russian Federation

Staying on the Top: A Case Study of Johnson&Johnson

2007. Vol. 1. No. 1. P. 34–37 [issue contents]
Favourite of contemporary economic model is the area with an unusual name - Peripherals. In terms of the renowned McKinsey’s experts, «periphery» means the new, emerging markets or newly established companies in any sector. It is the periphery where the latest technology and products with breakthrough potential emerge. Consequently, the periphery of the business sector is a hidden horizon, which can be identified only by the means of Foresight.
Johnson & Johnson regularly implements corporate Foresight. The company therefore succeeds to stay ahead of the curve for a long time and dominate the global market.
Citation: Salazkin M. (2007) Ostat'sya na vershine:opyt kompanii Johnson&Johnson [Staying on the Top: A Case Study of Johnson&Johnson]. Foresight-Russia, vol. 1, no 1, pp. 34-37 (in Russian)
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