Journal of the National Research University Higher School of Economics




Editorial Board

Peer Reviewing

Publication Ethics


Publication terms

Authors guidelines

Forthcoming articles

ISSN 1995-459X print
E-ISSN 2312-9972 online
ISSN 2500-2597 online English

Leonid Gokhberg


Duc Toan Le 1, Huu Phu Nguyen 1, Van Nhan Ho 1, Thi Phi Yen Ho 1, Quang Tam Nguyen 1, Nguyen Ngoc Anh Le 2
  • 1 Duy Tan University, 03 Quang Trung, Da Nang, Vietnam
  • 2 La Trobe University, Melbourne,Victoria 3086, Australia

Technology Acceptance and Future of Internet Banking in Vietnam

2018. Vol. 12. No. 2. P. 36–48 [issue contents]

The technology acceptance model (TAM) has long been applied to investigate consumer attitudes towards novel solutions and identify incentives that increase their willingness to adopt them. A cumulative tradition has already been developed in this stream of research. Using a modified TAM model, the authors explore factors that affect the intention of Vietnamese banks and their clients to adopt internet banking services. Currently, there is a number of factors hindering the diffusion of internet banking, particularly the underdevelopment of the technological infrastructure, the lack of investment, and the habits of the majority of providers and consumers of services to interact via traditional formats.
The study finds out that the adoption of internet banking could be encouraged by perceived usefulness, perceived ease of use, and, finally customer satisfaction. Among the important factors to ensure these conditions are an advanced customer support system, user-friendly interface, promptness of services, and transparency of banking operations. Among the recommendations put forward by the authors, special attention is given to the requirements for the skills of bank personnel, the need for continuous training, and the establishment of targeted strategic indicators at the public level that facilitate the embeddedness of internet banking in the life of Vietnamese society.

Citation: Le D.T., Nguyen H.P., Ho V.N., Ho T.P.Y., Nguyen Q.T., Le N.N.A. (2018) Technology Acceptance and Future of Internet Banking in Vietnam. Foresight and STI Governance, vol. 12, no 2, pp. 36–48. DOI: 10.17323/2500-2597.2018.2.36.48
Rambler's Top100 rss